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Theory into Practice

A collection of insights dedicated to bridging the gap between vision and execution.

Why Your Claude Costs Keep Climbing, and Three Questions to Start Fixing ItLatest
OperationsAug 27, 2026

Why Your Claude Costs Keep Climbing, and Three Questions to Start Fixing It

Using the most powerful model for every task is like hiring a management consultant to answer your phones. Here's how I route real client work across the Claude lineup.

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From Founder Hustle to Scalable Sales: Navigating the Growth Stages of Early-Stage Companies
Hiring & PeopleJul 24, 2025

From Founder Hustle to Scalable Sales: Navigating the Growth Stages of Early-Stage Companies

Building from the ground up, you've probably realized sales isn't about quick fixes – it's about hard work, learning, and evolving your approach over time.

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Embracing a Leader's Mindset for AI-Driven Organizational Change
LeadershipJun 19, 2025

Embracing a Leader's Mindset for AI-Driven Organizational Change

The challenge is not just to adopt AI, but to do so in ways that align with your company's values and enhance your team's capabilities.

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Hiring Is Strategy: A Systems-Based Look at Who: The A Method for Hiring
Hiring & PeopleMay 27, 2025

Hiring Is Strategy: A Systems-Based Look at Who: The A Method for Hiring

Reviewed through the lens of organizational structure and strategic execution. Who you hire is more important than what you do.

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How to Build a Role Scorecard
Hiring & PeopleMay 20, 2025

How to Build a Role Scorecard

If strategy lives or dies by execution, then hiring is the first bottleneck. The scorecard is where it starts.

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Behavior Is Infrastructure: What Radical Candor Reveals About Systems
LeadershipMay 14, 2025

Behavior Is Infrastructure: What Radical Candor Reveals About Systems

Reviewed from the perspective of organizational structure and execution. Culture is not adjacent to systems – it is a system.

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Why More Organizations Are Investing in the Chief of Staff Role
Organizational DesignMay 8, 2025

Why More Organizations Are Investing in the Chief of Staff Role

The Chief of Staff is increasingly seen not as a senior assistant, but as a high-impact strategic operator connecting executive intent with execution.

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Reflections from the Integrator Seat
Organizational DesignMay 1, 2025

Reflections from the Integrator Seat

I landed in an Integrator role by chance. Rocket Fuel gave language and legitimacy to work I'd already been doing for years.

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On Negotiation, Trust, and Playing the Long Game
LeadershipApr 25, 2025

On Negotiation, Trust, and Playing the Long Game

Both teams chose deception, and in doing so, missed the most profitable outcome. A negotiation exercise that's stuck with me for a decade.

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Why Adaptability Is the Key to Survival: The Netflix Case Study
OperationsApr 11, 2025

Why Adaptability Is the Key to Survival: The Netflix Case Study

No business model is inherently sustainable. Netflix's history, from late fees to streaming to content creation, shows what adapting actually looks like.

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